Full review
Showfront sells two very different things, and agents ask about the difference every week. Here is the short version, then the detail.
Single property site = a one-time purchase for one listing. No subscription.
Showfront plan = your ongoing agent website, billed monthly.
Side by side
| Single property site | Showfront plan | |
|---|---|---|
| Billing | One time — $30 for one, $45 for two, $75 for five | Monthly subscription (free plan available) |
| Purpose | Market one address, win one listing appointment | Your brand home base online |
| Branding | 100% yours — no Showfront badge | 100% yours |
| Listings | One property, in depth | All of your listings, managed in the editor |
| Lead capture | Inquiry form + tap-to-call sticky bar | Full lead capture into your CRM |
| Custom domain | One free domain connection, no fee | Included on paid plans |
| Analytics & blog | Not included | Included |
| AI editing | Template configurator (colors, hero, copy) | Full AI editor — describe any change |
| Lifespan | Lives as long as you want it, no renewal | Grows with your business |
When a single property site is the right call
- You just took a listing and want a dedicated page that looks like a $5,000 custom build.
- You are in a listing presentation and want to show the seller exactly what marketing they get.
- You are running Meta or Google ads to one address and need a clean landing page with a lead form.
- You do not want another monthly bill. You buy it once, it stays live.
Pick a template, drop in photos, set your colors and hero, connect a domain if you want, and publish. Most agents are live in about ten minutes.
When a Showfront plan is the right call
- You want one place buyers and sellers find you — bio, listings, testimonials, contact.
- You want leads flowing into a CRM instead of your inbox.
- You want to change things constantly — new copy, new sections, new photos — by describing them to the AI editor.
- You want analytics, a blog, and SEO working for you month after month.
The plan is the asset that compounds. The single site is the sprint.
Why most agents run both
They are not competing products. Your Showfront plan is your brand. Single property sites are per-listing marketing you can bill into your listing budget — and a genuinely impressive thing to put in front of a seller who is deciding between you and the agent down the street.
A common setup:
- Showfront plan as the main agent website.
- A single property site for every premium listing, linked from the main site.
- Ads and postcards pointing at the property site's own domain.
The economics
A single property site costs less than one round of printed flyers. Buy the two-pack at $45 and your second site is effectively half price; the five-pack at $75 works out to $15 a site — that is a full season of listings covered up front.
The plan, meanwhile, replaces the $79–$300/month template sites most agents get stuck with, and it does not charge you extra to connect a domain.
Still not sure?
If you have one listing to market right now, buy a single property site. If you need a website that represents you, start a Showfront plan free. If you are doing real volume, do both — that is what the top producers on Showfront are doing.
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